In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally.
In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally.
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