Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands, and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world.
This is a timely article, especially since ChatGPT went viral. If you haven’t been following the news, ChatGPT is a project by OpenAI, a company working on driving making AI tangible in the business world. It functions like any kind of chatbot where you can ask all kinds of questions and get answers back in seconds.
The “cool” factor is that you can ask highly specific questions and get back answers that could have been written by a human. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.
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